Sample of Principle of Businness (S.B.A.) Marketing
Name of Company: Sensatioń Lissé
Name of Product: Amethyst
To cleanse and enhance skin’s texture and erase today’s stereotypical view of beauty and inspire both men and women to take better care of their skin.
To be the best our company can be and keep our product up to standard.
1. To make a profit
2. To satisfy customer needs
3. To reduce overall budget cost
4. To increase market share by 5% by 2013
5. To provide lower costs relative to key competitors
6. To be recognized as a leader in beauty care products
Factory: Seatons Village
Retail Store: White building beside Digicel on Market Street
Justification of Product:
In today’s society, many moisturizers promise smooth, healthy skin but at what cost? Most moisturizers either leave your skin too dry or too wet and clammy that is why we here at Sensatioń Lissé decided to create Amethyst. Amethyst is a moisturizer that works within the skin’s surface to optimize moisture levels, and leave you with sensually smooth skin. This breakthrough formula is designed to caress your body, capturing the feeling of pure silk on skin. Amethyst can also help to improve blood circulation and reduce stress. With no artificial fragrance Amethyst body lotion offers the advantage of natural cleansing. You’ll feel the difference after just one use.
It is summer and your skin is probably at its driest, using Amethyst will; help to create the feeling of wellness for body and soul, not only soothing but repairing the skin to have the perfect glow for you.
Name of Competitors Price of Competitors Brand of Products Description of Products
Jergens $50.00 Body lotion, Sunscreen Moisturizers, 236 ml/ 8 fl oz
Shea Butter $41. 80 Body lotion 250 ml / 8.45 fl oz
Neutrogena $47. 50 Body lotion, Facial cleansers, Moisturizers, Makeup, Shampoo 250 ml / 8.5 fl. oz
Aveeno $35. 20 Body lotion, Shampoo, Moisturizers, Facial cleansers, Sunscreen…