Women over the age of 40 now make up a substantial percentage of the US female population. Some retailers regard us as the future of fashion, since we have a welldeveloped awareness of trends and what flatters us and may have income to spare. But it can become increasingly difficult to fling on garments and look effortlessly chic.
Eternal Style – Dress your age
There are defining moments in life when it’s time to take stock of your wardrobe. Once every five years, take a hard look at staple garments, shoes and boots, underwear and swimwear, jackets and going-out outfits. Ask what they say about you. Are you reliving your 20s in your party wear and your wedding night in your underwear? Do dog-walking clothes serve for dates too? Now’s the time to reinvent yourself to flatter your current age and lifestyle.
Eternal Style – Seasonal dressing
To keep your wardrobe updated, buy the catwalk edition of fashion magazines each season to see what’s in and what’s not. Not everything you see will necessarily be easy or practical to wear. Look at how perennial labels, such as Chanel and Armani, make slight changes to freshen up a look; see what collections designed by older women, such as Chloe, Donna Karan, and Marni, have to offer.
Beauty – Eternal Style